Experience
Agoda
Jul 2024 - Present
Principal Product Designer
Design Systems
Co-created a multi-year strategic roadmap for ADS with product and leadership. Led the design of our latest major design system update, focused on accessibility, cohesion and brand-alignment.
Agoda
Jul 2021 - Jun 2024
Product Design Lead
Design Systems
Unified Agoda’s Web and App systems into a cross-platform, multi-brand design system, supported by shared docs, a bootcamp, and Figma tooling to raise design quality. Created a prioritization framework to align design work with business impact, now adopted by other design systems teams in the industry.
Agoda
Feb 2020 - Jun 2021
Senior UX Designer
Consumer-facing products
Launched Agoda’s Cart feature, co-led the migration to Figma, and helped onboard Japan’s top travel agency to Agoda’s B2B platform.
Agoda
Oct 2017 - Feb 2020
UX Designer
Supply products
Designed the YCS App to help hotel partners manage bookings, message guests, and track performance, resulting in 6x increase in daily active users.
Diakrit
May 2012 - Sep 2017
Product Development Lead
Property tech tooling (consumer & internal)
Led a team of developers and owned design for a full rebuild of our product suite, moving from Flash to HTML. Delivered WCAG 2.0 compliant tools for home buyers to find, customize and purchase homes, fully integrated with internal systems and client CMS.
Diakrit
Jan 2012 - May 2012
Product Development Coordinator
Property tech tooling (consumer-facing)
Handled UI and web design tasks for the product team and led small-scale development projects.
Diakrit
Apr 2011 - Dec 2011
Help Desk Coordinator
Real estate agent support
MittMedia / ST
Feb 2010 - Apr 2011
Graphic Designer
Print and web advertising
Self-employed
Oct 2009 - Mar 2011
Web & Graphic Designer
Websites, logotypes and print
Fierce Design
Sep 2008 - Jun 2009
Web & Graphic Designer
Websites, logotypes and print
Languages
Swedish (Native)
English (Fluent)
Skills
Design systems:
Tokens & theming · Multi-brand systems · Component architecture · Design patterns · System processes · Audits & benchmarking
Product Design:
UI & interaction design · UX principles · Accessibility (WCAG 2.1) · Prototyping · Storytelling · Design thinking
Strategy & ops:
Roadmapping · Change management · Contribution models · Internal tooling
Tools:
Figma · FigJam · Framer · Adobe CC · Descript · Airtable · HTML/CSS (basic)