Alexander Fandén
Product Design Lead with 13+ years of experience building products and design systems.
I combine craft, systems thinking, and operations to help large organizations design at scale. I’m exploring how AI can improve design-system foundations, workflows, and emerging agent-based ways of building better products, faster.
Experience
Stripe
Nov 2025 - Present
Senior Product Designer
Design Systems
Directing the design-system work for data visualization that supports the Stripe Dashboard, while exploring AI-assisted workflows to improve how design systems scale for both people and agents.
Agoda
Jul 2024 - Oct 2025
Principal Product Designer
Design Systems
Co-created a multi-year design-system roadmap with Product and Design leadership, then led a major system update to close key accessibility, brand, and functionality gaps across Agoda’s product experience. The work resolved long-standing team requests, unblocked product teams, and helped 60+ teams ship more consistent, higher-quality features faster.
Agoda
Jul 2021 - Jun 2024
Product Design Lead
Design Systems
Unified Agoda’s Web and App systems into a cross-platform, multi-brand design system and supported adoption through shared docs, a bootcamp, and Figma tooling. Created a prioritization framework to align design work with business impact, later adopted by other design-system teams in the industry.
Agoda
Feb 2020 - Jun 2021
Senior UX Designer
Consumer-facing products
Led high-impact initiatives across Agoda’s consumer and B2B platforms: designed Cart from 0 to 1 to enable multi-item bookings and increase total booking value per customer, redesigned hotel-facing workflows to unlock new Japanese hotel inventory from JTB, and managed the Sketch-to-Figma migration for 50+ designers.
Agoda
Oct 2017 - Feb 2020
UX Designer
Supply products
Designed the YCS App where hotel partners manage bookings, track performance and communicate with guests, resulting in a 6x increase in daily active users.
Diakrit
May 2012 - Sep 2017
Product Development Lead
Property tech tooling
Led a team of developers and owned design for a full product-suite rebuild from Flash to HTML, delivering WCAG 2.0-compliant tools integrated with internal systems and the client CMS.
Diakrit
Jan 2012 - May 2012
Product Development Coordinator
Property tech tooling (consumer-facing)
Handled UI and web design tasks for the product team and managed small-scale development projects.
Diakrit
Apr 2011 - Dec 2011
Help Desk Coordinator
Real estate agent support
MittMedia / ST
Feb 2010 - Apr 2011
Graphic Designer
Print and web advertising
Self-employed
Oct 2009 - Mar 2011
Web & Graphic Designer
Websites, logotypes and print
Fierce Design
Sep 2008 - Jun 2009
Web & Graphic Designer
Websites, logotypes and print
Portfolio
Contact
Languages
Swedish (Native)
English (Fluent)
Skills
Design systems:
Tokens & theming
Multi-brand systems
Component architecture
Design patterns
System processes
Audits & benchmarking
Product Design:
UI & interaction design
UX principles
Accessibility (WCAG 2.1)
Prototyping
Storytelling
Design thinking
Strategy & ops:
Roadmapping
Change management
Contribution models
Prioritization frameworks
AI tooling:
Cursor
Claude code
Figma MCP
Figma Make
Descript
Other tools:
Figma
FigJam
Whimsical
Framer
Adobe CC
HTML/CSS (basic)