I’m a Design Systems Designer with 12+ years of experience in product design.

I’m a Design Systems Designer with 12+ years of experience in product design.

I combine deep craft expertise with a systems mindset — shaping the design foundations, tools, and processes that help teams scale design and ship better products, faster.

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Design System highlights

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  • Unified Agoda’s Web and App systems into a cross-platform, multi-brand design system adopted company-wide.

  • Secured leadership buy-in and a company mandate to adopt ADS across all customer-facing products.

  • Built a prioritization framework that aligns design work with business goals — shared with the community and adopted by teams across the industry.

  • Co-built a Figma linter plugin and introduced a peer-review process to improve org-wide design quality.

  • Established centralized docs and a bootcamp to scale ADS knowledge — raising designer satisfaction scores from 3.4 to 4.5 (out of 5).

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Product & Design highlights

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  • 2019–2020: Co-led migration of Japan’s top travel agency to Agoda’s B2B system — reconciled local supply quirks for scalable, long-term integration. Launched on time; still in use.

  • 2018–2019: Designed Agoda’s first hotel performance dashboard, informed by 40+ user interviews. 6× increase in monthly active users, boosting profitability through increase in promo activations.

  • 2016: Created an accessible 3D apartment navigator — WCAG 2.0 AA compliant. Rolled out in Scandinavia, ANZ, and the US.

  • 2012–2017: Led redesign and migration of proptech tools from Flash to HTML — including CMS, internal tools, and 3D asset pipelines.

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Experience

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July 2024 - Current

Principal Designer

Design Systems at Agoda

July 2024 - Current

Principal Designer

Design Systems at Agoda

July 2021 - June 2024

Lead Designer

Design Systems at Agoda

July 2021 - June 2024

Lead Designer

Design Systems at Agoda

February 2020 - June 2021

Senior Designer

Packages at Agoda

February 2020 - June 2021

Senior Designer

Packages at Agoda

October 2017 - January 2020

Product Designer

Supply at Agoda

October 2017 - January 2020

Product Designer

Supply at Agoda

May 2012 - September 2017

Product Development Lead

at Diakrit

May 2012 - September 2017

Product Development Lead

at Diakrit

January 2012 - April 2012

Product Development Coordinator

at Diakrit

January 2012 - April 2012

Product Development Coordinator

at Diakrit

April 2011 - December 2011

Help-desk Coordinator

at Diakrit

April 2011 - December 2011

Help-desk Coordinator

at Diakrit

February 2010 - March 2011

Graphic Designer

at Mittmedia and ST

February 2010 - March 2011

Graphic Designer

at Mittmedia and ST

August 2009 - March 2011

Web & Graphic Designer

Freelancing

August 2009 - March 2011

Web & Graphic Designer

Freelancing

September 2008 - June 2009

Web & Graphic Designer

at Fierce Design UF

September 2008 - June 2009

Web & Graphic Designer

at Fierce Design UF