Alexander Fandén

A Product Design Lead with 8+ years experience designing digital products and leading product teams.

Currently designing packages solutions for Agoda, helping travellers book hotels, flights and more for their trip.

Scroll down to see my lastest work.

How we migrated our design team to Figma

As the coronavirus hit the travel industry earlier this year, the design team at Agoda looked at how we could save costs without sacrificing the quality of the work we’re doing.

The collaborative features and the opportunity to shrink the cost of multiple license fees to just one were two compelling reasons to review Figma and eventually propose a plan to migrate our whole design organization to the new tool.

Part 1: Tools, costs, and learnings from other design teams
Part 2: Creating a more collaborative and efficient process
Part 3: Roll-out, feedback and learnings

Performance and insights feed

YCS is an enterprise tool where hotels can manage rates and allotment, bookings, promotions and much more. The YCS app was launched in early 2018 with a limited set of features. During 2019 we set out to expand on the app and build out some of the wanted features.

In this case study, I uncover how we designed a new insights feed for our hotel partners, giving them the relevant information they need about their performance, guests, and the hotel industry.

Improving the review process for hotel partners

The review score of a hotel is a deciding factor when travelers book hotels online. Therefore hotels need to be able to respond and take action as new reviews are being submitted by the guests.

This is how I redesigned the review feature on the YCS app and managed to identify and solve some major issues in the process.