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AlexanderFandén
I combine deep craft expertise with a systems mindset — designing the systems, teams, tools, and processes that help design orgs scale and ship high-quality products.
Linkedin
Blog
Resume
32
Case studies
April 2024
Prioritizing Design Systems
8
A step-by-step approach to managing and prioritizing requests in your design system. Originally presented at the Into Design Systems Conference.
UX Collective
May 2021
Migrating to figma
A complete guide of how we migrated our design org from Sketch to Figma. Shared on Medium and presented at the Into Design Systems Conference
February 2020
Designing a performance and insights feed for hotels
I led the design of a new insights dashboard in Agoda’s hotel app, boosting active usage by 6x through user research and cross-functional collaboration.
Talks, interviews and more
December 2024
Inspect & Reflect
A panel discussion with Farid Sabitov, Jon Reidy and Ismaïl Hamila, discussing Github Primer design system and practical insights on scaling design systems, improving documentation, and building for accessibility.
November 2024
Interview with The Design Systems Guide
I talked to Romina Kavcic about how we manage our design system at Agoda - measuring the system, getting buy-in, and thoughts on the latest AI trends.
August 2023
Pixels to Product: Innovating with Design System
I joined a panel with Agoda’s Product and Tech experts to discuss scaling design systems, cross-functional collaboration, and accessibility.
Contact details
alexander@fanden.design
LinkedIn
medium.com/@alxfa
Experience
July 2024 - Present
Principal Designer, Design Systems at Agoda
Leading the design system since 2021 across all consumer-facing teams.
Drove the unification of Web and App platforms, secured senior leadership buy-in, and built the tooling, documentation, and education programs that enable scalable, high-quality design.
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