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Alexander
Fandén

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Alexander
Fandén

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Alexander
Fandén

A Product Designer with 10+ years of experience designing digital products, design systems and leading teams.

Currently working with my biggest passion, leading the Design Systems team at Agoda, helping the company build better products, faster!

A Product Designer with 10+ years of experience designing digital products, design systems and leading teams.

Currently working with my biggest passion, leading the Design Systems team at Agoda, helping the company build better products, faster!

A Product Designer with 10+ years of experience designing digital products, design systems and leading teams.

Currently working with my biggest passion, leading the Design Systems team at Agoda, helping the company build better products, faster!

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Case studies

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Talks, interviews and more

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Experience

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July 2024 -

Principal Designer at Agoda

Leading the design and strategic growth of ADS, the design system at Agoda.

July 2024 -

Principal Designer at Agoda

Leading the design and strategic growth of ADS, the design system at Agoda.

July 2024 -

Principal Designer at Agoda

Leading the design and strategic growth of ADS, the design system at Agoda.

July 2021 - June 2024

Lead Designer at Agoda

In my role, I lead the Agoda Design System across foundations, education, and processes. I unified our app and web systems, secured leadership buy-in, and launched initiatives like a Figma linter, AI-powered docs, and an onboarding program. I also revamped team rituals and created a prioritization framework now used by teams globally.

July 2021 - June 2024

Lead Designer at Agoda

In my role, I lead the Agoda Design System across foundations, education, and processes. I unified our app and web systems, secured leadership buy-in, and launched initiatives like a Figma linter, AI-powered docs, and an onboarding program. I also revamped team rituals and created a prioritization framework now used by teams globally.

July 2021 - June 2024

Lead Designer at Agoda

In my role, I lead the Agoda Design System across foundations, education, and processes. I unified our app and web systems, secured leadership buy-in, and launched initiatives like a Figma linter, AI-powered docs, and an onboarding program. I also revamped team rituals and created a prioritization framework now used by teams globally.

February 2020 - June 2021

Senior Designer at Agoda

Designed the shopping cart experience for our consumer-facing app. This was one of the first cart-like experiences introduced in the Online travel agencies at the time.

February 2020 - June 2021

Senior Designer at Agoda

Designed the shopping cart experience for our consumer-facing app. This was one of the first cart-like experiences introduced in the Online travel agencies at the time.

February 2020 - June 2021

Senior Designer at Agoda

Designed the shopping cart experience for our consumer-facing app. This was one of the first cart-like experiences introduced in the Online travel agencies at the time.

October 2017 - January 2020

Product Designer at Agoda

Designed the YCS Companion App from the ground up—enabling hotel partners to manage bookings, communicate with guests, and track performance. Collaborated with a research lead to conduct studies across five countries, shaping a dashboard with actionable insights to help partners improve operations and grow on Agoda.

October 2017 - January 2020

Product Designer at Agoda

Designed the YCS Companion App from the ground up—enabling hotel partners to manage bookings, communicate with guests, and track performance. Collaborated with a research lead to conduct studies across five countries, shaping a dashboard with actionable insights to help partners improve operations and grow on Agoda.

October 2017 - January 2020

Product Designer at Agoda

Designed the YCS Companion App from the ground up—enabling hotel partners to manage bookings, communicate with guests, and track performance. Collaborated with a research lead to conduct studies across five countries, shaping a dashboard with actionable insights to help partners improve operations and grow on Agoda.

May 2012 - September 2017

Product Development Lead at Diakrit

Led the redesign and development of proptech tools enabling home buyers to visualize, customize, and purchase new homes online—creating a cohesive, accessible, end-to-end digital experience.

May 2012 - September 2017

Product Development Lead at Diakrit

Led the redesign and development of proptech tools enabling home buyers to visualize, customize, and purchase new homes online—creating a cohesive, accessible, end-to-end digital experience.

May 2012 - September 2017

Product Development Lead at Diakrit

Led the redesign and development of proptech tools enabling home buyers to visualize, customize, and purchase new homes online—creating a cohesive, accessible, end-to-end digital experience.